Digital Marketing, Associate in Science
Digital Marketing, Associate in Science
The Associate in Science in Digital Marketing develops skills and strategies required for incorporating digital media into the integrated business plans of organizations.
This program will enable students to enhance their business skills, increase employability skills, and contribute to increasing success of the businesses for which they will work or the businesses they will create. Successful completion of the core courses required for this program will culminate in a Certificate of Achievement or contribute to requirements for the Associate of Science degree. The program has no prerequisites or enrollment limitations.
| Course ID | Title | Units/Hours |
|---|---|---|
| Required Core Courses | ||
| ACCT V03 | Introduction to Accounting | 3 |
| ACCT V09 | Ethics for Business and Accounting | 3 |
| BUS V30 | Introduction to Business | 3 |
| BUS V31 | Organization and Management | 3 |
| BUS V32 | Human Resource Management | 3 |
| BUS V33 | Business Law | 3 |
| BUS V45 | Business Communications | 3 |
| BUS V62 | Microsoft Excel | 3 |
| Required Core Units | 24 | |
| Required Additional Courses | ||
| BUS V46 | Marketing | 3 |
| BUS V48 | Principles of Electronic Commerce | 3 |
| BUS V49 | Introduction to Social Media Marketing | 3 |
| BUS V52 | Digital Content Marketing | 3 |
| BUS V57 | Data Analytics for Business Decisions | 3 |
| Required Additional Units | 15 | |
| --------------------- | ||
| Total Major Units | 39 | |
| --------------------- | ||
| VCCCD General Education Pattern | ||
| Required Major Units | 39 | |
| VCCCD General Education Units | 24 | |
| Double-Counted Units | (3) | |
| Elective Units | 0 | |
| Total Units for the A.S. Degree | 60 | |
| Year 1 | ||
|---|---|---|
| Fall Semester | Units/Hours | |
| BUS V30 | Introduction to Business ((VCCCD GE Area 4)) | 3 |
| BUS V31 | Organization and Management | 3 |
| BUS V46 | Marketing | 3 |
| ENGL C1000 | Academic Reading and Writing ((VCCCD GE Area 1a)) | 4 |
| Select Course....VCCCD GE Area 6 | 3 | |
| Units/Hours | 16 | |
| Spring Semester | ||
| ACCT V03 | Introduction to Accounting | 3 |
| BUS V32 | Human Resource Management | 3 |
| BUS V33 | Business Law | 3 |
| BUS V49 | Introduction to Social Media Marketing | 3 |
| Select Course....VCCCD GE Area 2 | 3 | |
| Units/Hours | 15 | |
| Year 2 | ||
| Fall Semester | ||
| BUS V45 | Business Communications | 3 |
| BUS V48 | Principles of Electronic Commerce | 3 |
| BUS V62 | Microsoft Excel | 3 |
| Select Course....VCCCD GE Area 3 | 3 | |
| Select Course....VCCCD GE Area 1b | 3 | |
| Units/Hours | 15 | |
| Spring Semester | ||
| ACCT V09 | Ethics for Business and Accounting | 3 |
| BUS V52 | Digital Content Marketing | 3 |
| BUS V57 | Data Analytics for Business Decisions | 3 |
| Select Course....VCCCD GE Area 5 | 3 | |
| Select 3 Units Minimum....VCCCD GE Area 7 | 3 | |
| Units/Hours | 15 | |
| Total Units/Hours | 61 | |
Upon successful completion of this program, students will be able to:
- Students will be able to identify opportunities for use of digital marketing in business.
- Students will be able to design digital marketing strategies.
- Students will be able to integrate use of digital marketing into a business plan.